I am Max.
Picture of me.

Maximilian Lindig

@MaxLindig
Coding
UI/UX Design
Learning

Hi, I'm Max.

I make digital products. I've always done both — design and code — not because I couldn't choose, but because to me they were never two different things. You can't build something great if you only speak half the language.

By day I'm a Software Engineer at e.solutions GmbH , building the HMI SDK that engineers use to create Porsche infotainment experiences. By night I'm in the workshop building cabinets, or behind a Fujifilm camera watching my son grow up, or pulling apart some new AI tool to see if it's actually useful or just hype.

And somewhere in between, a good espresso. Always.

What I believe about building things

Strip it down, then make it beautiful.

Good design — and good code — isn't about adding things. It's about removing everything that doesn't need to be there, until what's left is both functional and inevitable. Then you make it feel good.

Ship the smaller thing. Build the bigger one next.

I think deeply about edge cases and I map out problems before I touch a keyboard. But I've learned that working alone in a perfect vacuum is a fantasy. Requirements change. Users surprise you. A well-scoped v1 with real feedback beats an over-engineered v0 every single time. The goal is to find the version of a feature that ships cleanly now and leaves the door open for the full vision later.

Write code a junior can read.

Not because I avoid complexity, but because complexity you don't need is just debt. The software making money right now is legacy software — and it deserves to be maintained with care. If you can't come back to your own code in three months and fix a bug without cursing your past self, something went wrong. Either you've grown as a developer, or you overengineered it. Hopefully the first one.

Your yes has to mean something.

I push back when I should and I find ways to make things happen when I can. A yes that's always available isn't worth anything. Neither is a no that never budges. The value is in the judgment call.

Own it or don't touch it.

I need to care about what I'm building. When I do, it shows. When I don't, it also shows — and that's not fair to the product or the team. Ownership isn't a title, it's an attitude.

Earn the hype before you ship it.

I play with new tools and frameworks in my own time constantly. That's my filter. If something proves itself there, it earns a conversation about work. If it doesn't survive contact with a real problem, it stays a weekend experiment.

Where I've worked

Across five roles, I've built Android Automotive HMI SDKs in Kotlin and Jetpack Compose, designed touch-based industrial interfaces, shipped full web applications, mentored junior designers, and spent years helping design and development teams actually understand each other.

e.solutions GmbH logo

e.solutions GmbH

Software Engineer

Sep 2024 - present

I build the HMI SDK that Porsche infotainment engineers use to bring in-car experiences to life — in Kotlin and Jetpack Compose. My measure of success: a developer should be able to hover a function and know exactly what to do. No docs tab open, no Slack message needed. Just intuitive, well-documented, modular APIs that get out of the way.

I also sit between the development and design worlds — evaluating feasibility, translating intent, and finding the path from great idea to shippable feature. Having worked as a designer myself, I know what's worth fighting for and what's worth adapting. I'd rather find a way than close the door.

i22 Digitalagentur GmbH logo

i22 Digitalagentur GmbH

Experience Designer

Sep 2020 - July 2024

Four years of working across teams, clients, and disciplines — from optimizing landing pages to building full web applications. When AI started generating a lot of noise, I focused on finding the signal: real, practical value for clients, not trend-chasing.

I mentored junior designers, introduced tools like Webflow to move faster without piling on developer dependencies, and spent a lot of time helping design and development teams actually understand each other. The best work happened in those gaps.

BMW logo

BMW

Intern UX Design

Aug 2019 - Feb 2020

A car enthusiast's dream. I designed UI components and animations within BMW's corporate identity and independently built a plant-wide web application in Oracle APEX — from research and planning through to deployment. My first real taste of what it means to own something end to end.

University of Applied Sciences Hof logo

University of Applied Sciences Hof

Research Assistant

Mar 2018 - Jul 2019

Helped digitalize parts of the university: a web app prototype for always-on access to course materials, and a safety instruction video produced start to finish — research, scripting, filming, editing, voiceover.

Weber Maschinenfabrik GmbH logo

Weber Maschinenfabrik GmbH

Working Student

Dec 2017 - Aug 2019

Designed a touch-based HMI concept for industrial extrusion machines, built through iterative weekly feedback with employees across departments. Later took on the full digital brand identity and UI system for their MES product NEXXT365 — logo, color system, UI components, and product page — growing it feature by feature as the product evolved.

Education

University of Applied Sciences Hof logo

University of Applied Sciences Hof

Media Informatics (B.Sc.)

Oct 2016 - Sep 2020

Where design and code met for me properly for the first time. The curriculum spanned both worlds: software engineering with Java, databases, and RESTful services on one side, and UX design, motion graphics, and interaction design on the other. It's where I stopped choosing and realized I didn't have to.

University of Applied Sciences Hof logo

University of Applied Sciences Hof

Int. Mechanical Engineering

Oct 2014 - Sep 2016

Foundations that still inform how I think about systems and constraints. Two years of electrical engineering, programming, CAD, and FEM before I switched tracks — but the engineer's mindset of understanding systems end-to-end never left.

Technical College Hof logo

Technical College Hof

Higher Education

Sep 2011 - Sep 2014

STEM specialization. Three months of soldering circuits and working with active and passive components. Three months of sawing, turning, milling, and CNC programming. Got my hands dirty early, and learned that building things with your hands teaches you things a screen never will.

Explore my work

Read how this all started on the blog, or check out a dashboard redesign project in the UX section. Browse all blog posts, work projects, car wallpapers, or apps I've built.

Let's connect

If any of this resonates — or you just want to talk cars, code, or cabinets — find me on LinkedIn or Threads .

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